A famous communication study was done by Professor Albert Mehrabian of UCLA on the relationship of the three elements that are communicated every time we speak. Mehrabian measured the difference between the believability of the verbal, vocal, and visual elements of our messages.
The verbal is the message itself—the words you say. The vocal element is your voice—th...e intonation, projection, and resonance of the voice that carries those words. The visual element is what people see—your facial expression and your body language.
Mehrabian’s research determined that the degree of consistency between these three elements was the factor that determines believability. Here are the percentages he found to be the average:
Visual - 55%
Vocal - 38%
Verbal - 7%
Since visual elements of communication are so important, we will concentrate on them during the month of July!
The verbal is the message itself—the words you say. The vocal element is your voice—th...e intonation, projection, and resonance of the voice that carries those words. The visual element is what people see—your facial expression and your body language.
Mehrabian’s research determined that the degree of consistency between these three elements was the factor that determines believability. Here are the percentages he found to be the average:
Visual - 55%
Vocal - 38%
Verbal - 7%
Since visual elements of communication are so important, we will concentrate on them during the month of July!
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